How Kara Farrar Grew Her GCI Beyond $1 Million
Many real estate agents hesitate to invest in marketing because… what if it doesn’t work? What if those resources would’ve been better spent somewhere else?
What if marketing is just shooting in the dark?!
Luckily, that’s not how Kara Farrar thinks about it. She knows that in the real estate business, seeing growth requires spending money.
That’s why she invested in Platform Marketing, believing she would see massive returns. And she has.
Before becoming one of our beloved clients, Kara’s real estate production was around 74 transactions annually. That’s a solid number — but Kara knew she could do even better.
(Yeah. She’s awesome.)
After investing in branding and marketing, Kara jumped to nearly 140 transactions in 18 months.
We’re thrilled for her — but not surprised. She did her homework, put money behind it, and is now reaping the rewards. We see this all the time at Platform; it never gets old.
Now, you’re probably wondering: How exactly does Kara invest in marketing?
For starters, she makes time to create content, namely Facebook posts. She runs up to 12 ads every month, investing thousands of dollars. Plus, she knows how important it is to appear in her listing videos, increasing her brand exposure even as she markets her clients’ homes.
In fact, Kara has experienced the mythical “Platform effect” firsthand. She regularly encounters strangers around Asheboro, NC, who recognize her from social media. In her own words:
“We’re at a coffee shop and Isabella, my director of ops, is about to film me, and a lady walks out. She’s like, ‘Oh, my goodness, you’re shooting content. I see you all over Facebook.’ She just knew — just like that — what we were doing.”
The same thing happens to Kara at restaurants and even gas stations. People feel like they know her, even if she’s never met them before. That’s the power of a great brand.
(After all, if you “know someone” who can help you buy or sell a home, are you going to call them, or are you going to call a stranger? We know who we’re contacting.)
But Kara isn’t just posting static photos and listing videos. She also posts on her Instagram and Facebook stories up to 20 times a day. This is because she understands that repetition and visibility build trust.
Again, this is why Kara appears in her listing videos. She strives to highlight her real estate prowess — not just the features of a singular house.
She also prides herself on posting creative ads, the kind that stick with viewers long after they watch them.
For instance, Kara once shared a listing video where she made it look like she’d been run over by a truck. It was attention-grabbing, funny, and totally memorable. We — and her audience — loved it.
Because she’s a powerhouse, Kara can even turn her real estate challenges into compelling ads. One of her most engaging posts is about Mother’s Day, a holiday that is near and dear to her as a mama.
“I’m not going to apologize for not answering my phone at 9:47 PM [on Mother’s Day],” Kara says. “And so I just shared it publicly and put a picture of my kids… And gosh, it was such a great ad and such a way to show people who I am.”
Through her vulnerability, storytelling, and good old-fashioned hard work, Kara has grown her GCI beyond $1 million. She jumped into branding and marketing with both feet — and it’s more than paid off.
The bottom line: Don’t be afraid to invest in marketing and branding. Take the risk of putting yourself out there.
If you’re anything like Kara (and our other incredible clients), it’ll be worth the effort.
You can listen to Kara’s story here. And if you’re ready to elevate your brand, you can see if your market is available here.