Look, if we ran into Jennifer Poulson on the streets of St. George, Utah — totally unacquainted — we would want to […]

Too often, we encounter exceptional real estate agents whose income simply does not reflect their expertise. This begs the question: What separates […]

At Platform, we aim to help realtors double their GCI through marketing that… well… does not look like marketing. (Because no one […]

“Your business model is stupid.” Despite dozens and dozens of happy and successful clients, we hear this a lot. Many realtors simply […]

Yeah. You read that title correctly. Brandon Hedlund is a realtor in Northern Minnesota (and one of our favorite people). After partnering […]

Erin Pernice is a great realtor. How do we know? Because she hasn’t lost a listing in a year and a half […]

Many real estate agents hesitate to invest in marketing because… what if it doesn’t work? What if those resources would’ve been better […]

According to coach Lindsey Litton, there’s a big difference between being a realtor and being a business owner — and that difference […]

As an experienced realtor, Amanda Downs is used to operating in the ever-evolving housing market. Hers is a story of adaptability, resilience, […]

Before Justin Liller heard about Platform Marketing, his annual production was in the four- to five-million-dollar range. That’s not bad for a […]

At Platform, we often discuss “fuzzy ROI” and its impact on real estate businesses. So… what is fuzzy ROI anyway? We’re so […]

At the end of 2023, Josh Burnett sold $4.6 million in volume. He’s been a realtor for a while, so these weren’t […]