This Couple Films Creative Listing Videos That Get 50,000 Views

At Platform, we aim to help realtors double their GCI through marketing that… well… does not look like marketing.

(Because no one wants to read an ad. People want to feel a connection — and generic ad copy doesn’t create that.)

We have a finely tuned strategy for achieving this result. Still, when our clients really lock in on their “homework” (filming video content, staying active in their communities, calling their leads, etc.), their businesses thrive in ways that even our team doesn’t see coming.

That was the case with Chris and Jaelin Moldenhauer, a husband and wife realtor team in Montana. They didn’t just double their GCI in the last year — they tripled it.

Last year, Chris and Jaelin sold $3.2 million, which was a far cry from Jaelin’s $10 million goal.

This year, their story is different. They closed nearly $2 million by the start of April and have $7 million more in the pipeline. Their phones never stop ringing — even though it’s still winter in Montana!

They’re going to blast through their $10 million goal in 2025.

So, how did Chris and Jaelin approach the Platform Marketing strategy? And how did it turn things around for them?

For starters, they knew their marketing needed to be personable and engaging. (That’s what we do best!) No one wants to be sleazed into buying or selling… anything. But especially real estate.

That’s why they love creating ads about food. They’ll post about a favorite restaurant or share a poll and ask their followers to choose the best dinner spot in town. Food is a universal language, so people are naturally drawn to interact with content that features it.

And when people interact with Chris and Jaelin’s content, our signature retargeting strategy kicks in. Facebook begins showing other ads that the couple has created, including those that make it clear that they’re the best realtors in their area.

Sprinkle in a few more retargeting ads (about local events, their volunteer work, etc.), and voila — their community can’t stop talking about them.

In fact, when Jaelin and Chris run into strangers, they’re frequently greeted like old friends. “I see you all over Facebook!” people tell them at gas stations and grocery stores. And that’s how they know:

Their marketing is working. They’re creating ads that don’t look like ads.

People want to work with them because they’ve broken the fourth wall. They’re authentic, humorous, involved in the local goings-on, and distinctly approachable, even by those who aren’t immediately looking to buy or sell. They know where to find Chris and Jaelin when they’re ready.

And let’s not forget about their stellar listing videos. How do we know they’re great? Because they consistently get tens of thousands of views on Facebook — upward of 50k.

That’s because Chris and Jaelin are willing to do whatever it takes to get eyes on their clients’ properties. Whether that means jumping into a creek fully clothed or another attention-grabbing feat, they’re always up to the challenge.

People love their videos so much that sellers regularly seek them out and say, “I’ve seen everything I need to see. I know you’ll do a great job marketing my house.”

Now, we know what you’re thinking: This couple must have a huge marketing budget!

But when you have a super-engaged audience, you don’t need a huge marketing budget. Chris and Jaelin usually spend under $1k per month on Facebook ads, and that’s all they require to make waves in their community.

“I’m never going to give up my market with Platform,” Jaelin told us. “I’ve been trying to get all sorts of agents to join.”

That’s pretty much the highest praise anyone can give our team. We appreciate it.

You can listen to Chris and Jaelin’s story here. And if you’re ready to double (or maybe even triple) your GCI, you can see if your market is available here.